Chevron
Agency: Elephant
Role: Lead UI Designer
2022
The Challenge
Chevron partnered with Elephant to create a newsroom and media hub that could highlight a wide range of stories while remaining intuitive and easy to navigate. The site needed to balance Chevron’s established brand guidelines with the demands of a content-heavy platform, surfacing multiple topics without overwhelming the user. It also had to accommodate different media types — from articles and press releases to photography and video — while maintaining a consistent, scalable design system. Beyond the user-facing experience, the newsroom had to be built in a foolproof way so Chevron’s internal team could easily update and expand it with minimal developer support.
The Approach
To address these challenges, I directed the UI/UX design around modular structure, clarity, and scalability:
Type Hierarchy & Systems
I developed a refined typographic system adapted from Chevron’s guidelines, baselining headings, subheads, body text, and inline treatments for digital readability.
Topic Navigation & Content Organization
We designed a topic-based filtering/navigation system that allows users to jump between content verticals easily (e.g. press, features, news), with an underlying structure that anticipates growth.
Flexible Design System for Media Types
The design accommodates multiple content formats (articles, multimedia, embedded video, images) by creating modular layouts and components, so each content type can “plug in” cleanly without breaking visual balance.
Maintainability & Handoff Readiness
Conscious of Chevron’s need to own the platform, we created documentation and component guidelines, used design patterns that are easy to replicate, and assured that updates and expansions (new topics, new layouts) could be handled with minimal developer intervention.
The Outcome
When the newsroom launched, it attracted media attention, including a feature in the LA Times, giving credibility and visibility to the effort. The site presents Chevron as a thought-leader with a robust, well-structured newsroom. Users can seamlessly navigate across topics, consume diverse media types, and engage with content without friction. Chevron now has a self-sustaining system that can grow over time, with content updates, new verticals, and media formats easily managed by their internal team.