Notable Clients
Apple, TikTok, Snapchat, Spotify, PepsiCo, Kellogg’s, CapitalOne, Visa, Dropbox, Disney, Cisco, Fender, Peet’s Coffee, Experian, Netflix, E! Network, NBC Universal, Peacock, Yola Mezcal, Matsuda Eyewear, The New York African Film Festival
2022 - 2024
MuteSix- Senior Director, Head of Design
Responsibilities:
Mentored and supervised a 18-member cross-functional creative team, directing multiple marketing campaigns from concept to completion
Oversaw creative production on bespoke commercial and UGC video shoots, partnering with production houses and directing an in-house edit team
Utilized research and testing to refine and improve creative campaigns, resulting in increased growth and brand awareness
Served as primary point of contact for clients by presenting ideas in pitch sessions and ensuring customer vision and feedback were integrated into project deliverables
Implemented new workflows and developed SOPs which increased collaboration, speed of communication, and productivity among the creative team
Won 2024 Bronze Telly Award and a Bronze American Advertising Award for TikTok “Struggle to Strides” Campaign in the video production category
Honored with Communicator Award of Excellence for Big Fig’s Email and Lifecycle Rebrand
Received Communicator Award of Distinction for Excess Telecom Rebrand Campaign and Walden Meats Rebranded Web Design
2021 - 2024
Rescripted- Creative Director
Responsibilities:
Reported to the CEO and CMO to establish the ethos and identity of the Rescripted brand and online platform
Conducted market research on user demographics to understand how to reach audiences through social content and the online platform
Oversaw a small UX team to redesign the main website with a refreshed brand identity, designing around user behaviors and feedback
Oversaw all creative touchpoints across printed assets, convention booth designs, web design, organic and paid social assets, animations, and video edits
Regularly conducted research on the latest trends in the women’s health and wellness spaces to keep the brand’s creative output fresh and competitive.
Enhanced the brand’s storytelling to be more inclusive of Gen Z and Gen X demographics
2018, 2022-23
Collier Simon- Senior Art Director, Freelance
Brands: Snapchat, Experian, HelloSign, Rebel Ice Cream, LastPass, Cooper Surgical, Cue Health
Responsibilities:
Led the research, pitch, and visual style guides for Snapchat’s B2B initiative, “Fictional Brands”
Spearheaded the rebrand of CooperSurgical and its conglomerate group, tasked with refreshing the brand’s existing identity and complementing it with new typography, photography, iconography, and color
Directed in-house photoshoots to create asset libraries for D2C brands, leading both the pre- and post-production
Supported key stakeholders and the C-Suite with creative pitches for prospective clients, swiftly designing decks and ideating creative concepts
Was a hands-on designer for numerous campaigns across the tech verticals, overseeing short form video content for paid and organic media for brands like Dropbox and LasPass
2022
Elephant - Lead UI Designer, Freelance
Brands: Chevron
Responsibilities:
Designed a newsroom site using Chevron’s existing brand UI guidelines, including prototyping branded modules to create a UX flow that encapsulated Chevron’s article content.
Site launch was publicized in the Los Angeles Times and on CNN
2021, 2022
160/90 - Senior Art Director, Freelance
Brands: Visa, CapitalOne, Courtyard Marriott, Lowes, Under Armour
Responsibilities:
Composited and retouched 3D renders of branded VIP lounge areas, designing the interior event spaces and brand placements, and presenting to the client for approval
Designed large format print banners, photo booth materials, directional signage, menus, and placards for CaptialOne VIP celebrity events and Courtyard Marriot sponsored events for the 2021 Super Bowl
2021
Cashmere - Art Director, Freelance
Brands: Disney
Responsibilities:
Ideated, created concepts, and designed spec art within a team of art directors, copywriters, overseen by a creative director
Key art designs were used as creative north star in communicating concepts to clients, paying close attention to Disney’s brand guidelines, tone, and messaging for the specific ask
2021 - 2022
PepsiCo - Creative Lead, Innovation Team
Responsibilities:
Launched three new beverage brands: Neon Zebra, Soulboost, and Unmuddled to expand on company’s nonalcoholic product offerings, leading to increases in revenue for NA portfolio
Supervised team of 2 Junior Designers and Animators in creating social media assets and key visuals for e-commerce and main dot com website
Oversaw creation of Neon Zebra’s and Soulboost’s brand guidelines, developing brand identities, organizational processes, and asset libraries to share with internal and external teams
Researched creative trends for product and lifestyle shoots, presenting concepts to key stakeholders, and supported pre-production efforts by sourcing crew and talent
2020
hi5 agency - Creative Lead, Brand
Clients: Cisco, Spotify, Fender, Peet’s Coffee
Responsibilities:
Was the dedicated creative lead for the Cisco account, overseeing a mid sized team of art directors, designers, copywriters, motion designers, editors, and community managers
Conducted numerous brand and design audits, working with brand strategists to introduce more progressive creative strategy across multiple campaigns, increasing engagement and consumer product knowledge
Formed design systems to help produce more consistent branded content across different Cisco verticals, whose creative was previously fragmented and underperforming
Oversaw UI/UX team on the builds of various Cisco microsites, ensured that brand standards and best practices were implemented, and wireframes were prepared for developer handoff
Oversaw conceptualization and a creative team for various Spotify RFPs, working closely with strategists to pitch new social content for various Spotify business units
Achievements:
Cisco named hi.5 their Agency of Record in Q2 of 2020.
2013 - 2019
Yola Mezcal - Creative Director
Responsibilities:
Reported to the CEO and CCO to establish and maintain the brand mission, aesthetic, and ethos since Yola Mezcal’s inception in 2013
Conducted research into the spirits industry to identify consumer behavior trends for tequila and mezcal, working with the founder to form GTM strategies and presentations for key investors and stakeholders
Translated the brand aesthetic and messaging across all touchpoints, including the bottle lable and packaging, social assets, and media appearances
Led a team of social media managers and designers to ensure the identity was consistently implemented across digital and physical platforms
Collaborated with event management for partnership events, overseeing the creative direction for events and dinners through printed collateral and merchandise
Oversaw the design of all packaging, labels, digital materials, print collateral, event collateral, and brand merchandise
2019
Snapchat - Brand Design Lead
Responsibilities:
Supervised team of 9 Designers, Animators, and Sound Engineers, as well as collaborated with Producers and Project Managers to meet tight deadliness on 12+ internal and external marketing campaigns
Overhauled Team Snapchat brand identity by conceptualizing and executing a new look to present to CMO and stakeholders based on data-driven research
Directed pre-production in Dubai for a Middle East and North Africa supershoot by providing creative direction, completing location scouting, facilitating casting, and coordinating with international production teams
Guided redesign of app’s presence in iOS and Google Play app stores through capturing new product screens based on most popular user behaviors in the app
Oversaw design and creative direction for numerous press assets and hero videos for 4 new product releases
Achievements:
Q3 and Q4 Mass Snap releases resulted in an incremental 45 million new daily active users on the platform
Singlehandedly designed and published a refreshed design guidelines book for Team Snapchat, which later became circulated through cross-functional design teams and integrated into Snapchat’s larger corporate brand playbook
UK General Election Mass Snap generated 62,000 new registered voters through a swipe up CTA on the day it released
Press and creative assets for Time Machine Lens reached over 45 top-tier media outlets across UK, Europe, Middle East, and Southeast Asia, and was also featured on the Today Show here in the US
2019
BOND - Senior Art Director, Freelance
Clients: Netflix, TBS, Sony Pictures
Responsibilities:
Strategized, concepted, mocked up, and pitched OOH activation launches for popular Netflix Original Series
Directed and designed pitch decks featuring social and digital campaigns and activations for upcoming Sony Pictures films
Designed rich media HTML5 web banners as a part of various major motion picture ad campaigns
Designed and implemented type treatments and various motion graphics for a major Sony Pictures film premiering in theaters Summer 2019, working closely with the AV team to ensure strict implementation across all major trailers, paid media, and social content
2017 - 2018
VaynerMedia - Senior Art Director
Clients: Apple, Facebook, E! Network, TBS, Bluprint, Berkshire Hathaway HomeServices
Responsibilities:
Strategized and produced weekly branded content across social platforms (Facebook, Instagram, Snapchat, Twitter) for television series Keeping Up With the Kardashians and Total Divas, leading to a 80% retention rate in viewers
Served as Lead Storyboard Designer for Apple Support Channel, designing and updating storyboards for a dozen different promotional videos; completed deliverables ahead of schedule through a quick and efficient workflow
Achievements:
Pushed KUWTK Premiere episode to the number one rated reality season premiere on Nielsen
KUWTK trended #1 nationally on Twitter during the premiere, with the help of a Twitter auto responder built by our team
All VM produced KUWTK content far exceeded organic and paid benchmarks
Bluprint web design was showcased on the Today Show as part of the site rollout
2015 - 2017
PlusMinus Creative Agency - Design Lead
Clients: Kellogg’s, Carnival Cruiselines, ActOne Conglomerate Group, Matsuda Eyewear
Responsibilities:
Guided 3-person team in completing marketing and branding projects for B2B SaaS Enterprise startups
Utilized strategic planning and organization skills to meet tight deadlines and budgets
Partnered with UX Researchers in conducting multi-variant testing, A/B testing, and heatmap testing to improve features and products for clients
Compiled pitches and designed capabilities decks for new business, leading to portfolio of 10+ clients
Mentored Junior Designers and conducted workshop sessions to support development of creative thinking skills
2010 - 2011
KPR, Kennedy Public Relations - Design Intern
Clients: L’Oreal, HBO, Sony Entertainment
Responsibilities:
Designed promotional materials related to all event productions and public relations campaigns for key accounts in the beauty and entertainment verticals. Platforms included email newsletter, social media, OOH, and experiential installation.