Snapchat: Fictional Brands

The Challenge

Snapchat needed to show marketers how its advertising tools can perform in realistic brand scenarios — not just through theoretical templates, but through three distinct, fully formed brand ecosystems. The challenge was to conceptualize believable brands, create identities and product prototypes, and produce ad creative (still + motion) for Snap Ad formats across multiple verticals. All of this had to be campus-fresh, audience-relevant, and visually compelling — while still obviously belonging in the Snapchat universe.