Chevron
Agency: Elephant
Role: Lead UI Designer
2022
The Challenge
Chevron partnered with Elephant to create a newsroom and media hub that could highlight a wide range of stories while remaining intuitive and easy to navigate. The site needed to balance Chevron’s established brand guidelines with the demands of a content-heavy platform, surfacing multiple topics without overwhelming the user. It also had to accommodate different media types — from articles and press releases to photography and video — while maintaining a consistent, scalable design system. Beyond the user-facing experience, the newsroom had to be built in a foolproof way so Chevron’s internal team could easily update and expand it with minimal developer support.
The Approach
To address these challenges, I directed the UI/UX design around modular structure, clarity, and scalability:
I developed a refined typographic system adapted from Chevron’s guidelines, baselining headings, subheads, body text, and inline treatments for digital readability. We then designed a topic-based filtering/navigation system that allows users to jump between content verticals easily (e.g. press, features, news), with an underlying structure that anticipates growth. The design accommodates multiple content formats (articles, multimedia, embedded video, images) by creating modular layouts and components, so each content type can “plug in” cleanly without breaking visual balance.
The Outcome
When the newsroom launched, it attracted media attention, including a feature in the LA Times, giving credibility and visibility to the effort. The site presents Chevron as a thought-leader with a robust, well-structured newsroom. Users can seamlessly navigate across topics, consume diverse media types, and engage with content without friction. Chevron now has a self-sustaining system that can grow over time, with content updates, new verticals, and media formats easily managed by their internal team.